Carina R. Santos





Hunza G
as Senior Brand Designer
2023–2025
Hunza G is premium womens swimwear brand based in London, UK. 

Under the marketing team and as the sole graphic designer in the business, I worked across all touchpoints including but not limited to ecommerce, paid and organic social channels (Instagram, mailers), print and production, internal and external documents, decks, and presentations, and ecommerce and bespoke packaging.

Paid Ad Strategy and Overhaul
  1. prioritising brand recall and awareness
  2. created assets in formats advised by external social agency for maximum engagement and revenue





The Honeymoon Collection
  1. launched campaign roll-out for bridal-themed collection aimed at brides-to-be and bridesmaids
  2. roll-out included bespoke cake by Lilly Vanilli, signet ring engraved with “HG” by Cece Jewellery, custom LoveHearts, a “Save the Date” tease, and collection ident used throughout the initial campaign and subsequent releases



Los Angeles Pop-Up
  1. launched roll-out including Instagram filter, flyposting along Melrose Avenue, direct mailers, A-board, onsite decals
  2. created Limited Edition merch for expanded categories, with iterations now available in permanent collection

Instagram filter, custom ident for LA pop-up
Flyposting
Hunza G LA Sweatshirt.
Video by Honor Bryant
Proposed Flyposting Posters
Proposed Scratch Cards for in-store promotion

The Weekend Collection
  1. first expanded category, launched roll-out
  2. created the first Hunza G newspaper to promote collection, inserted in every ecom order, PR gifting, and available in-stores for limited pop-up locations
  3. created woven label





The UPF Collection
  1. launched more expanded categories with UPF 50+ swim
  2. highlighted educational pieces on physical sun protection



The Terry Collection
  1. following the launch expanded categories in terry towelling material, created visual assets and copy for organic social use, resulting in a very strong engagement response




Email Refresh
  1. refreshed email design to align more with brand identity and optimise size and deliverability

Packaging Refresh
  1. refreshed packaging design – from pop-up store bags, swing tags, tissue paper, – to reflect brand identity



Bespoke Packaging
  1. created bespoke packaging and collateral for collection launches and collaborations


 Proposed packaging designs for The Gingham Collection PR Gifting
Product Design
  1. created designs for merch, jacquard patterns, backgammon boards (in collaboration with Maison Games)



Type Studies for Collection Launches
  1. unused type treatments for collections


© 2025
Here is always somewhere else.